How We Work.

Insurance planning starts with understanding you, not selling you a policy. 

At Pereux Insurance Planning, we take the time to learn about your circumstances, explain your options and recommend insurance solutions that fit your needs. Whether you’re protecting your family, planning for your business or reviewing existing coverage, our goal is to help you make informed decisions with confidence. 

Based in Winnipeg, Manitoba, we’re an independent life insurance brokerage known across Canada for supporting business owners, incorporated professionals and entrepreneurs. Our independence means we can compare options from multiple insurance companies rather than recommending products from just one provider. 

And our relationship doesn’t end when your policy is in place. We’re here to help as your life, business and insurance needs change. 


“There is no one we would rather place our trust in. Rene and Nancy have proven that our best interests are truly what they strive to serve. They communicate the difficult world of insurance in a clear and easy way to understand. The entire team has been extremely accommodating and professional. The people at Pereux Insurance Planning are not just advisors, they have become our friends.”

— Lorne Kern, President of Armada Transport Inc.

“We have dealt with Lianne and Pereux Insurance Planning Inc. for our firm’s insurance needs since our inception. Lianne provides attentive and professional customer service and has worked collaboratively with us to find insurance solutions to meet our needs. She makes a point of staying in touch with us on a regular basis and is quick to respond to changes in our business and insurance needs. Lianne inspires confidence with a personal touch.”

— Lisa D. Manaigre, Sternat Manaigre Law Corporation

“We have dealt with Pereux Insurance Planning since its inception. Recommendations and services have been delivered in a timely and cost effective manner. They have been proactive on their products. They are honest and trustworthy.”

— Tony Guertin, President of Superior Finishes Inc.

“I have been impressed with the diversity of knowledge and the scope of the staff with whom I have dealt. They research my options diligently and present the material in a lucid and competent manner. I am being very well served and I feel financial secure for my future.”

— Dr. Nigel T. MacDonald, St. Boniface General Hospital Department of Pediatrics

“It is certainly an honour to relate to our colleagues in the agricultural industry our experience with Pereux Insurance Planning. We have worked with several financial and insurance advisors in the past but were continuing our search to find an advisor with the knowledge and experience that fulfilled our needs. We feel that we have found those professionals in Pereux Insurance Planning as they have a rare expertise that is above all others that we have ever experienced.”

— Murray Froebe, Agassiz Seed Farm Ltd

“We have been dealing with Pereux Insurance Planning for over 20 years, both personally and professionally and they have always been there for us. They have helped us plan for our future, protect our family, and developed an excellent benefits program for our staff. Rene, Nancy, and Lianne are always there with insightful advice to make planning for the future easy.”

— Philip Hornby, President of Anthony Allan

“I’ve been a client of Pereux Insurance Planning for nearly 40 years. They have second-to-none expertise and life insurance products for owner managed businesses and professionals. They have assisted me with both tax planning and estate planning. I’ve been so pleased with their assistance that I’ve introduced both clients and family to Pereux Insurance Planning. Rene and Nancy are a pleasure to deal with.”

— Gordon A. McKinnon, Partner at Thompson Dorfman Sweatman LLP

We understand that insurance applications can involve sensitive personal and medical information. 

That’s why we explain what information is required, why it’s needed and how it will be used before proceeding with an application. 

Your first meeting typically focuses on your circumstances and insurance needs rather than detailed health questions. If you decide to apply for coverage, a licensed advisor will guide you through the required personal and medical questions. 

Information collected for an application is provided to the insurance company for underwriting. We explain the confidentiality process and applicable disclosures so you understand how your information will be handled. 

Being declined for life insurance or offered coverage at a higher premium can be frustrating, especially when you need insurance to protect your family or support a business plan. 

A previous decision doesn’t necessarily mean every insurance company will assess your circumstances the same way. 

At Pereux, we have experience working with clients whose applications involve medical conditions, lifestyle considerations or other underwriting challenges. 

These situations can include health concerns, certain occupations or activities, and other factors that insurers consider when assessing risk. 

Our team has experience preparing complex applications and working with underwriters at major Canadian insurance companies. As independent brokers, we can explore different insurers and consider how their underwriting approaches may apply to your circumstances. 

If you’ve previously been declined, offered a higher premium or received an exclusion, we can review your situation and discuss whether other options may be worth exploring. 

Pereux Insurance Planning Inc.

Ready to Talk About Your Insurance Needs?

Whether you’re exploring life insurance for the first time, reviewing an existing policy or dealing with a more complicated insurance situation, we’re here to help you understand your options. 

You don’t need to know exactly what coverage you need before reaching out. That’s what the conversation is for. 

FAQs

What happens during my first meeting with Pereux?

Your first meeting is a conversation about your family, business, goals and insurance needs. We’ll explain how we work, ask questions to understand your circumstances and discuss possible next steps. Detailed medical questions generally come later if you decide to apply for coverage. 

What information will I need to provide for a life insurance application?

Life insurance applications typically require personal information and answers to health and medical questions. Depending on the insurer and type of coverage, additional information may be requested during underwriting. Your advisor will explain what’s required as you move through the process. 

How does Pereux choose which insurance company to recommend?

As an independent insurance brokerage, Pereux compares options from multiple insurance companies. We consider factors such as coverage, cost, policy features and underwriting requirements to help identify solutions suited to your needs. 

Is my medical information kept private during the application process? 

Pereux treats personal and medical information as confidential and explains how it is collected and shared for insurance applications. Required information is provided to the insurer for underwriting. Your advisor can explain the relevant disclosures and confidentiality procedures before you apply. 

What happens if I’m declined or offered life insurance at a higher premium?

Pereux can review your circumstances and explore whether other insurance companies or coverage options may be appropriate. Different insurers may assess certain medical or lifestyle factors differently, but approval and pricing are never guaranteed. 

Will Pereux review my insurance after my policy is in place?

Yes. Pereux offers annual insurance reviews and ongoing support as clients’ circumstances change. You can also contact the team between reviews if your family, business, corporate structure or insurance needs change.